The people of Mtwara are crazy about football (soccer). They know the team names, players,
cities, and countries. But if you ask them if they can locate these places on a map (or if they have
ever seen a map), most will say "no." Using the principle of "building knowledge on
knowledge," we pair the world football competitions schedule (such as the World Cup) with
maps. In our challenge to find the competing countries, the people of Mtwara become familiar
with maps and the world. In addition, conversations often move beyond sport to world events.